PhytoCycle™ Orange

Description: 

A protein-mimicking material for hair from upcycled orange pulp

Benefits: 

Hydrating, Humidity Protection, Strengthening

INCI name: 

Water & Citrus Aurantium Dulcis (Orange) Fruit Extract & Lactobacillus Ferment

Manufacturer: 

  • Active Concepts

PhytoCycle™ Orange is a protein-mimicking material from upcycled orange pulp and “ugly” oranges. Based on modified cellulose, PhytoCycle™ Orange promotes similar active functions to that of traditional hydrolysed proteins. Coating the hair with a structure of modified orange cellulose can help to conjugate the proteins of the hair strand, helping to improve the hairs’ innate strength and flexibility. To achieve this, the waste orange fruit material undergoes enzymatic extraction and modification. This results in a water soluble active that can plate out across the hair to smooth and strengthen. PhytoCycle™ Orange is capable of protecting the hair from the deleterious effects of high humidity environments comparable to hydrolyzed keratin.

Comparative salon study suggests PhytoCycle™ Orange to be an efficient protein-free alternative for rinse-off formulations without any compromise to hair characteristics.

Benefits and characteristics:

  • Smoothing
  • Dry and wet combability
  • Strengthening
  • Anti-frizz
  • Humidity protection
  • Hydration
  • Overall feel
  • Shine
  • Supports sustainable and clean movement

Use level: 1-10%