Maxigloss™ Plus


High shine gel with "memory" for ultimate lip care


High shine, long-lasting, moisturizing, non-feathering, film forming

INCI name: 

Octyldodecanol (and) Ethylcellulose (and) Isostearyl Alcohol (and) Hydrogenated Dilinoleyl Alcohol


  • Vantage Speciality Chemicals

Maxigloss™ Plus technology is specifically designed to provide high gloss and good wear performance for lipsticks and glosses.

Maxigloss™ Plus possesses unique elastic gel properties with “memory” to pull back bleeding liquids; improving wear, preventing feathering and maintaining long-lasting shine. This performance material is comprised of an optimised mixture of polar oils and high grade cellulose, which favour a slightly hydrophilic environment, perfect for lip products.

Maxigloss™ Plus has been tested and shown to protect and recover dry and damaged lips on all volunteers, as well as improve the sensorial aspects of lip gloss for softness, contributing a comfortable sensation on the lips. When used in pigmented lip products such as lipsticks or liquid lipsticks, Maxigloss™ Plus provides an excellent film and coverage with superior shine.

- Lipsticks
- Balms
- Glosses
- Pomades