- Vantage Speciality Chemicals
Maxigloss™ Plus technology is specifically designed to provide high gloss and good wear performance for lipsticks and glosses.
Maxigloss™ Plus possesses unique elastic gel properties with “memory” to pull back bleeding liquids; improving wear, preventing feathering and maintaining long-lasting shine. This performance material is comprised of an optimised mixture of polar oils and high grade cellulose, which favour a slightly hydrophilic environment, perfect for lip products.
Maxigloss™ Plus has been tested and shown to protect and recover dry and damaged lips on all volunteers, as well as improve the sensorial aspects of lip gloss for softness, contributing a comfortable sensation on the lips. When used in pigmented lip products such as lipsticks or liquid lipsticks, Maxigloss™ Plus provides an excellent film and coverage with superior shine.
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