Vaccinium corymbosum is a low spreading deciduous shrub growing to 60 cm tall, though usually 35 cm tall or less. The fruit is a small sweet dark blue to black berry. This plant grows best in wooded or open areas with well-drained acidic soils. In some areas it produces natural blueberry barrens, where it is practically the only species covering large areas.
The sustainable process means there is little to no wastage as the blueberry pomace which is the residue from pressing the blueberries for juice production is used to make Gosulin® Buo (Blueberry oil) and the Blueberry scrub.