White Genepi is a naturally rare plant, native in the Alps, which is exclusively organically cultivated for ALPAFLOR® for cosmetics use.
The legend says that its botanical name Artemisia was given by Artemis, daughter of Zeus and Leto, Greek goddess of the wild nature: a homage to the plant for its healing properties.
The White Genepi is traditionally used by Alpine mountain farmers as home remedy against fever, coughs, pneumonia, or as stomach tonic. It is also used for the preparation of teas and liqueurs.
ALPAFLOR® Artemisia AO demonstrates in vitro anti-oxidative properties of 6mg of vitamin C per 1ml of ALPAFLOR® Artemisia AO.
A seperate INCI name is available for China - Artemisia umbelliformis Extract